1
John S Hendricks, Alfred E Bonner, John S McCoskey, Michael L Asmussen: Targeted advertisement using television delivery systems. Discovery Communications, Dorsey & Whitney, October 8, 2002: US06463585 (683 worldwide citation)

A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Program channels carry television programs. During commercial breaks in the television programs, advertisements, which are also broad ...


2
Hendricks John S, Bonner Alfred E, Mccoskey John S, Asmussen Michael L: Targeted advertisement using television delivery systems. Discovery Communications, HARROP John K, October 14, 1999: WO/1999/052285 (1 worldwide citation)

A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 29 ...


3
Hendricks John S, Bonner Alfred E, Mccoskey John S, Asmussen Michael L: Annonce publicitaire ciblee utilisant des systemes de diffusion televisuels, Targeted advertisement using television delivery systems. Discovery Communications, Sedna Patent Services, RICHES MCKENZIE & HERBERT, October 14, 1999: CA2326397

A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 29 ...


4
John S Hendricks, Alfred E Bonner, John S Mc Coskey: Targeted advertisement using television delivery systems. Discovery Communications, han hong, July 11, 2001: CN99806671

A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262,275,297) ...


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Hendricks John S, Bonner Alfred E, Mccoskey John S, Asmussen Michael L: Targeted advertisement using television delivery systems. Discovery Communicat, January 17, 2001: EP1068729-A1

A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 29 ...


7
Hendricks John S, Bonner Alfred E, Mccoskey John S, Asmussen Michael L: Targeted advertisement using television delivery systems. Sedna Patent Services, April 25, 2001: KR1020007011046

A novel multiple channel architecture (265) is designed to allow targeted advertising directed to television terminals (220) connected to an operations center (202) or a cable headend (208). Program channels carry television programs. The invention uses upstream data reception hardware (262, 275, 29 ...


8
METHOD AND APPARATUS FOR BOUNDARY-BASED NETWORK OPERATION. October 4, 2018: US20180288369-A1

Methods and apparatus for enforcing physical or logical boundaries, and targeting specific subscribers or groups of subscribers with particular content, within a network. In an exemplary embodiment, the network comprises a cable network operating according to a broadcast switched architecture (BSA), ...