1
David W Deaton, Rodney G Gabriel: Method and system for building a database and performing marketing based upon prior shopping history. Credit Verification Corporation, Baker & Botts L, January 7, 1997: US05592560 (424 worldwide citation)

The present invention includes a system for performing retail targeted marketing on customers. The system comprises a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate an identification code for each customer. A reader detects t ...


2
David W Deaton, Rodney G Gabriel: Method and system for building a database and performing marketing based upon prior shopping history. Credit Verification Corporation, Baker & Botts, April 6, 1993: US05201010 (402 worldwide citation)

A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer's checking account number in t ...


3
David W Deaton, Rodney G Gabriel: Method and system for building a database and performing marketing based upon prior shopping history. Credit Verification Corporation, Baker & Botts, July 5, 1994: US05327508 (200 worldwide citation)

A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer's checking account number in t ...


4
David W Deaton, Rodney G Gabriel: Method and system for building a database and performing marketing based upon prior shopping history. Credit Verification Corporation, Baker & Botts, February 7, 1995: US05388165 (198 worldwide citation)

The present invention includes automatic check reading techniques which enables the detection of a customer's checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to ...



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