1
Dwight A Merriman, Kevin O Connor: Method and apparatus for automatic placement of advertising. Doubleclick, Kenyon & Kenyon, May 2, 2006: US07039599 (454 worldwide citation)

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...


2
Merriman Dwight A, O Connor Kevin: Method and apparatus for automatic placement of advertising. Doubleclick, JACOBSON Allan J, December 23, 1998: WO/1998/058334 (3 worldwide citation)

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...


3
Dwight A Merriman, Kevin O Connor: Method and apparatus for automatic placement of advertising. Kenyon & Kenyon, July 25, 2002: US20020099600-A1

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...


4
Dwight A Merriman, Kevin O Connor: Method and apparatus for automatic placement of advertising. Kenyon & Kenyon, April 27, 2006: US20060089880-A1

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...