1
Simon Rowe
Geoffrey R Smith, Iain Merrick, Michael A Killianey, John Alastair Hawkins, Greg Hecht, Simon Rowe: Log processing to determine impression values using reliable durations. Google, Fish & Richardson P C, December 14, 2010: US07853969 (18 worldwide citation)

Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times o ...


2
Simon Rowe
Geoffrey R Smith, Iain Merrick, Michael A Killaney, John Alastair Hawkins, Greg Hecht, Simon Rowe: Log processing to determine impression values using reliable durations. Google, Fish & Richardson P C, February 28, 2012: US08127325 (1 worldwide citation)

Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected ...



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