Sumit Agarwal
Sumit Agarwal, Thomas Korte: Managing on-line advertising using metrics such as return on investment and/or profit. Google, Straub & Pokotylo, John C Pokotylo, June 8, 2010: US07734503 (41 worldwide citation)

To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target g ...

Sumit Agarwal
Wesley Chan, Sumit Agarwal, Rama Ranganath: Method and system for providing targeted documents based on concepts automatically identified therein. Google, Fish & Richardson P C, April 13, 2010: US07697791 (37 worldwide citation)

A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concep ...

Sumit Agarwal
Thomas Christopher Korte, Sumit Agarwal, Celia Neuhoff Saino: Methods and systems for endorsing local search results. Google, Fish & Richardson P C, November 2, 2010: US07827176 (36 worldwide citation)

Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be us ...

Sumit Agarwal
Sumit Agarwal, Salar Arta Kamangar: Determining and/or designating better ad information such as ad landing pages. Google, Straub and Pokotylo, John C Pokotylo, April 21, 2009: US07523087 (33 worldwide citation)

The performance (e.g., in terms of selection rates, conversion rates, revenues, profits, etc.) of different ad landing pages may be evaluated and compared by (i) for a given ad or collection of ads, serving the ad with the different ad landing pages (e.g., by rotating through the ad landing pages), ...

Sumit Agarwal
Wesley Chan, Sumit Agarwal, Rama Ranganath, Leora Ruth Wiseman, Deepak Jindal: Method and system for mining image searches to associate images with concepts. Google, Fish & Richardson P C, November 22, 2011: US08065611 (17 worldwide citation)

A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the ...

Sumit Agarwal
Wesley Chan, Sumit Agarwal, Rama Ranganath, Leora Ruth Wiseman, Deepak Jindal: Method and system for automatically creating an image advertisement. Google, Fish & Richardson P C, August 9, 2011: US07996753 (15 worldwide citation)

A system and method for generating an electronic document are provided. A request to generate an electronic document associated with a concept is received. Content for the electronic document is suggested based on the concept. A selection of the suggested content is received. An electronic document ...

Sumit Agarwal
Sumit Agarwal, Gokul Rajaram, Leora Ruth Wiseman: System and method for rating electronic documents. Google, Fish & Richardson PC, May 12, 2009: US07533090 (11 worldwide citation)

A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the ...

Sumit Agarwal
Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman: Suggesting targeting information for ads, such as websites and/or categories of websites for example. Google, John C Pokotylo, Straub & Pokotylo, June 18, 2013: US08468048 (8 worldwide citation)

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be pr ...

Sumit Agarwal
Sumit Agarwal, Vic Gundotra, Alex Nicolaou: Providing results to parameterless search queries. Google, Shumaker & Sieffert P A, July 2, 2013: US08478519 (7 worldwide citation)

In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless sear ...

Sumit Agarwal
Sumit Agarwal, Gregory Joseph Badros, John Fu: Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system. Google, John C Pokotylo, Straub & Pokotylo, December 4, 2012: US08326689 (7 worldwide citation)

Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impressio ...