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Jimmy Duvall, David Jackson, Ashish Kasi, Con Lam, Junxu Li, Ali Mohamed, Sung Park, Chandra Pisupati, Sheridan Rawlins, Timothy Reeth, Aamod Sane, Boris Shkolnik, Deyang Song: Customization of an online shopping experience. Yahoo, Frommer Lawrence & Haug, John W Branch, July 13, 2010: US07756752 (6 worldwide citation)

Modification of the presentation of page appearance, page navigation flow, and other aspects of the user experience of an online shopper navigating the virtual shopping cart and checkout pages of an online store is achieved without compromising the security of checkout processing. The modification m ...


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Jimmy Duvall, David Jackson, Ashish Kasi, Con Lam, Junxu Li, Ali Mohamed, Sung Park, Chandra Pisupati, Sheridan Rawlins, Timothy Reeth, Aamod Sane, Boris Shkolnik, Deyang Song: Customization of an online shopping experience. Yahoo, Darby & Darby PC, February 22, 2007: US20070043626-A1

Modification of the presentation of page appearance, page navigation flow, and other aspects of the user experience of an online shopper navigating the virtual shopping cart and checkout pages of an online store is achieved without compromising the security of checkout processing. The modification m ...


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