1
Scott R Swix, John R Stefanik, John C Batten: Method and system for providing targeted advertisements. BellSouth Intellectual Property Corporation, Shaw Pittman, April 6, 2004: US06718551 (664 worldwide citation)

A method and system for providing targeted advertisements over a networked media delivery system, especially interactive television networks, the system comprising tracking and storing viewer selections, analyzing the selections, and delivering targeted advertisements that appeal to the particular s ...


2
Edward Rowland Grauch, John Christopher Batten, Fred Thomas Danner III, Scott R Swix, John R Stefanik: Method and system for tracking network use. BellSouth Intellectual Property Corporation, Bambi F Walters, Walters & Zimmerman, January 3, 2006: US06983478 (290 worldwide citation)

An interactive media delivery system enables interactive media programming to a multimedia device and also tracks a subscriber's use of the multimedia device. For example, the device tracks events, such as a change in programming, a change in channel selection, and/or the subscriber's interaction wi ...


3
Scott R Swix, John R Stefanik, John C Batten: Method and system for providing interactive media VCR control. BellSouth Intellectual Property Corporation, Shaw Pittman, August 19, 2003: US06609253 (245 worldwide citation)

A method and system for providing flexible subscriber VCR control of an interactive media system that limits the consumption of bandwidth capacity, the method comprising establishing a viewing time window during which a subscriber can watch an ordered program, enabling the subscriber to freely pause ...


4
William R Matz, Scott R Swix: Method and system to perform content targeting. AT&T Intellectual Property I, Scott P Zimmerman PLLC, October 28, 2008: US07444658 (117 worldwide citation)

A method and system for targeting advertisements. Advertisements are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected ...


5
Randolph S Baker, Richard E DuLaney, Patricia A Esack, Stephen R Henson, Scott R Swix, George E Wagener, Frank D Warinner, Scott J Broussard: Multimedia system having software mechanism providing standardized interfaces and controls for the operation of multimedia devices. International Business Machines Corporation, Bernard D Bogdon, Stephen A Becker, June 27, 1995: US05428730 (92 worldwide citation)

A multimedia system includes a multimedia device control program having a plurality of application program selectable controls for controlling operation of a like plurality of different classes of multimedia devices. Each class has a different set of controllable device functions or attributes. In r ...


6
Scott R Swix, Paul T Watson, James H Gray: System and method for inserting advertising content in broadcast programming. BellSouth Intellectual Property Corporation, Woodcock Washburn, December 20, 2005: US06978470 (85 worldwide citation)

A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inse ...


7
Scott R Swix, John Stefanik: Methods and systems for providing information about programs available for viewing. BellSouth Intellectual Property Corporation, Kilpatrick Stockton, December 24, 2002: US06499138 (73 worldwide citation)

A user interface is presented on a monitor of a media device for providing information about available programs. The user interface includes an array having three columns (channel, current show, and next show) with commonly aligned rows. Each row of the channel column includes an indicator. Each row ...


8
Scott R Swix, Leroy A Krueger: Interactive animation of graphics objects. International Business Machines, C Lamont Whitham, Michael E Whitham, June 20, 1989: US04841291 (72 worldwide citation)

A technique is described for animating graphics objects (sprites) on a display. The display manager allows a user to select a sprite from the display or from a sprite table. Then the user selects the operation to perform on the sprite. Enabled operations include hiding the sprite, showing the sprite ...


9
George A Durden, John R Stefanik, Scott R Swix: Systems and methods for controlling and managing programming content and portions thereof. AT&T Delaware Intellectual Property, Scott P Zimmerman PLLC, May 27, 2008: US07380258 (52 worldwide citation)

This document discloses systems and methods for enabling viewers to control and manage the presentation of programs based on specified types of rating categories and content attributes that the viewer desires not to be presented. The invention provides program data corresponding to each program. The ...


10
William R Matz, Scott R Swix: System and method for identifying desirable subscribers. BellSouth Intellectuall Property Corporation, Bambi F Walters, Walters & Zimmerman PLLC, May 1, 2007: US07212979 (51 worldwide citation)

Systems and methods for identifying a desirable subscriber by utilizing past subscriber content choices as well as subscriber is described. In one embodiment of the present invention, a content-access information database and a subscriber attribute database are merged to create a subscriber informat ...