1
Sumit Agarwal
Sumit Agarwal, Ross Koningstein: Determining and/or using end user local time information in an ad system. Google, Fish & Richardson P C, October 15, 2013: US08560493

The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. For example, end user local time information may be used in a relevancy determination of an ad. As another example, end user local time inform ...


2
Sumit Agarwal
Ross Koningstein, Sumit Agarwal: Networking advertisers and agents for ad authoring and/or ad campaign management. Straub & Pokotylo, October 5, 2006: US20060224444-A1

As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advis ...


3
Sumit Agarwal
Sumit Agarwal, Ross Koningstein: Determining and/or using end user local time information in an ad system. Straub & Pokotylo, April 7, 2005: US20050076014-A1

The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. End user local time information, such as at least one of (a) a local time-of-day, (b) a local time-of-day range, (c) a local date, (d) a local ...


4
Salar Arta Kamangar, Eric Veach, Ross Koningstein: Methods and apparatus for ordering advertisements based on performance information and price information. Google, Straub & Pokotylo, John C Pokotylo, August 17, 2010: US07778872 (30 worldwide citation)

An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation informat ...


5
Ross Koningstein: System and method for enabling an advertisement to follow the user to additional web pages. Google, Fish & Richardson P C, April 19, 2011: US07930206 (21 worldwide citation)

A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic d ...


6
Ross Koningstein, Valentin Spitkovsky, Georges R Harik, Noam Shazeer: Suggesting and/or providing targeting criteria for advertisements. Google, John C Pokotylo, Straub & Pokotylo, March 5, 2013: US08392249 (10 worldwide citation)

Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword ...


7
Andrew Fikes, Ross Koningstein, John Bauer: System and method for automatically targeting web-based advertisements. Google, Straub & Pokotylo, John C Pokotylo, October 18, 2011: US08041601 (10 worldwide citation)

A system and method for automatically targeting Web-based advertisements is described. Advertisements are identified relative to a query, wherein identified advertisements describe characteristics relative to at least one of a product and a service. The advertisements are scored according to match b ...


8
Amit Agarwall, Ross Koningstein, Hsiao Keng J Chu: Method and apparatus for enabling a host to influence how a packet is routed through a network. Google, Foley & Lardner, February 7, 2012: US08111649 (10 worldwide citation)

One embodiment of the present invention provides a system for routing packets in a network. A router may receive a packet at an input port which originated from a source system and which is destined to a destination system. The packet may include a traffic-management field which enables the source s ...


9
Brian Axe, Ross Koningstein: Controlling the serving of advertisements, such as cost per impression advertisements for example, to improve the value of such serves. Google, John C Pokotylo, Straub & Pokotylo, February 5, 2013: US08370197 (6 worldwide citation)

A (e.g., expected) performance of proposed ad placement is compared with a performance threshold (either an initial threshold or an adjusted threshold). The ad may be served if the expected performance meets the threshold (perhaps subject to additional conditions), but is not served if the expected ...


10
Ross Koningstein: Optimal pricing and advertisement slot allocation. Google, Leason Ellis, July 2, 2013: US08478643 (5 worldwide citation)

An allocation subsystem allocates advertisement slots based on cumulative demand of the advertisement slots. The cumulative demand can be based on a softened demand curve for advertisers that have submitted bids for allocation of the advertisement slot. The demand curves can be adjusted to regulate ...