1
Samuel Meyer, Randall Kelley, Matthew Emans, Walter R Klappert, Steven Bennett: Systems and methods for non-linear optimization of audience reach. Rovi Guides, Haley Guiliano, November 20, 2018: US10136170

Methods and systems are disclosed for an optimization system that recommends amounts of resources for use in reaching viewers during a media asset. The optimization system, using control circuitry, receives a user input of a first value of a resource and determines a first rate at which a number of ...


2
Matthew Emans, Steven D Bennett, Samuel M Meyer, Randall Kelley: Methods and systems for performing non-linear reach optimization by computing reach values. Rovi Guides, Haley Guiliano, December 26, 2017: US09854327

Methods and systems for performing non-linear optimization of reach are described herein. The methods and systems may be used to compute the reach associated with different advertisement campaigns involving different combinations of spots. The method includes computing probabilities that a user will ...