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Cui Yingwei Claire, Carobus Alexander Paul, Jindal Deepak, Lawrence Stephen, Shivakumar Narayanan: Improving content-targeted advertising using collected user behavior data. Google, POKOTYLO John C, February 3, 2005: WO/2005/010702 (20 worldwide citation)

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ...


2
Anderson Darrell, Bucheit Paul, Carobus Alexander Paul, Cui Yingwei, Dean Jeffrey A, Harik Georges R, Jindal Deepak, Shivakumar Narayanan: Serving advertisements based on content. Google, POKOTYLO John C, April 8, 2004: WO/2004/028234 (7 worldwide citation)

Advertisers (110) are permitted to put targeted ads on page on the web (or some other document of any media type) (Figure 1). The present invention may do so by (i) obtaining content that includes available spots for ads (120), (ii) determining ads relevant to content, and/or (iii) combining content ...


3
Criou Nathalie, Jindal Deepak, Axe Brian: Online advertisement exposure tracking system. Google, Criou Nathalie, Jindal Deepak, Axe Brian, VAN AACKEN Troy A, June 25, 2009: WO/2009/078861 (2 worldwide citation)

Systems and methods for tracking exposures to online advertisements. Advertisements can be tagged at the time of serving. The tag associated with an advertisement can uniquely identify the advertisement and can enable tracking programs to identify the advertisement without expensive processing of th ...


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CUI YINGWEI CLAIRE, CAROBUS ALEXANDER P, JINDAL DEEPAK, LAWRENCE STEPHEN, SHIVAKUMAR NARAYANAN: [fr] Publicité ciblée à amélioration des contenus sur la base des données comportementales de lutilisateur, [de] Verbesserung von inhaltsorientierter Werbung unter Verwendung von gesammelten Benutzerverhaltensdaten, [en] Improving content-targeted advertising using collected user behavior data. GOOGLE, March 23, 2011: EP2299396-A1 (1 worldwide citation)

[en] A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performanc ...


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Ganesh Kondabattini, Jindal Deepak Kumar, Sudheer Hyderabad: Reducing power consumption by effectively utilizing the device wake up time in single channel concurrency. QUALCOMM Incorporated, Holland & Hart, September 22, 2015: US09144013 (1 worldwide citation)

A wireless device implements power saving logic for two or more wireless clients that concurrently communicate on a shared wireless channel (single channel concurrency). When one of the wireless clients transitions from power save mode to active mode (e.g., in response to a beacon signal), the power ...


6
Badros Gregory Joseph, Axe Brian, Agarwal Sumit, Wiseman Leora Ruth, Jindal Deepak: Site-targeted advertising. Google, Badros Gregory Joseph, Axe Brian, Agarwal Sumit, Wiseman Leora Ruth, Jindal Deepak, LEUNG Andrew H, September 18, 2008: WO/2008/112816 (1 worldwide citation)

A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the a ...


7
Cui Yingwei Claire, Carobus Alexander Paul, Jindal Deepak, Lawrence Stephen, Shivakumar Narayanan: Improving content-targeted advertising using collected user behavior data. Google, May 3, 2006: EP1652045-A2

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ...


8
Roetter Alex, Jindal Deepak: Systems and methods for determining user actions. Google, December 27, 2006: EP1735744-A2

A system tracks user actions associated with advertisements. The system may receive information in response to a user action. The system may then determine whether the action performed by the user resulted from an advertisement.


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Chan Wesley, Rajaram Gokul, Jindal Deepak, Ranganath Rama: System and method for enabling publishers to select preferred types of electronic documents. Google, April 18, 2007: EP1774462-A2

A system and method for providing preferred types of electronic documents. The system enabling a provider of electronic documents to select at least one preference regarding one or more types of electronic document to be received and published from an advertisement distribution system, receiving a r ...


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