1
Steve Stukenborg, Daniel J Zigmond, Jason Bayer, Danny Tom, Kaustuv Kaustuv, Jagpreet S Duggal, Robert D Gardner, Deepak Chandra, Neil C Rhodes, Noam Nisan, Tal Franji, Misha Seltzer, Hal R Varian, Yossi Matias: Advertising inventory allocation. Google, Fish & Richardson P C, December 24, 2013: US08615436 (3 worldwide citation)

A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two ...


2
Jagpreet S Duggal, Yan David Erlich, Robert D Gardner, Alexandr Y Smolyanov, Bozhena Bidyuk: Booking Advertising Campaigns. Google, Fish & Richardson PC, January 1, 2009: US20090006145-A1

Various aspects can be implemented for automated booking of advertising campaigns based on reach and frequency goals In general, one aspect can be a method that includes receiving campaign criteria including target reach and frequency for an advertising campaign. The method also includes allocating ...


3
Steve Stukenborg, Daniel J Zigmond, Jason Bayer, Danny Tom, Kaustuv Kaustuv, Jagpreet S Duggal, Robert D Gardner, Deepak Chandra, Noam Nisan, Tal Franji, Misha Seltzer, Hal R Varian, Yossi Matias: Advertising inventory allocation. Google, Fish & Richardson PC, January 21, 2010: US20100017298-A1

A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two ...


4
Jagpreet S Duggal, Russell K Ketchum, Davi K Robison, Robert D Gardner, Alexandr Y Smolyanov: Customized Distribution of Advertising Impressions. Google, Fish & Richardson PC, February 5, 2009: US20090037267-A1

Among other things, a computer-implemented method for customizing the distribution of advertising impressions includes generating a target number of advertising impressions for one or more advertising categories based, at least in part, on a non-uniform percentage distribution of advertising impress ...


5
Jagpreet S Duggal, Davi K Robison, Kristin K Nagata, Robert D Gardner, Alexandr Y Smolyanov, Weizhao Wang, Russell K Ketchum: Modifying Broadcast Media Ad Campaigns. Google, Fish & Richardson PC, May 21, 2009: US20090132346-A1

Among other things, methods, computer program products, and systems can be used to modify a previously booked broadcast media ad campaign. For example, an previously booked broadcast media ad campaign can be modified by selecting one or more parameters from among multiple parameters associated with ...


6
Jagpreet S Duggal, Robert D Gardner, Deepak Chandra, Neil C Rhodes, Bozhena Bidyuk, Alexandr Y Smolyanov, Richard Maher, Weizhao Wang: Frequency-Aware Spot Selection for Content Campaigns. Google, Fish & Richardson PC, October 1, 2009: US20090248478-A1

A computer-implemented method including receiving advertising campaign characteristics with a minimum frequency target for an advertising campaign; selecting, based on the received advertising campaign characteristics, a station having one or more advertising spots available; determining, based on t ...


7
Russell K Ketchum, Jagpreet S Duggal: Review of Advertisements. Google, January 12, 2012: US20120011003-A1

Among other things, techniques and systems are disclosed for reviewing ad campaigns prior to presentation by a publisher. Specifically, the techniques and systems enable a publisher to decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not wa ...