1
Howard Yihzan Wu, Sean Kervin, Jason Lee Gunnink, Suzanne Noel Valentine, Paritosh Desai: Systems and methods for price and promotion response analysis. DemandTec, Kang Lim, August 30, 2011: US08010404 (75 worldwide citation)

A system and method for price and promotion response analysis is provided. Such a system is useful for a business to analyze the forecasted lifts associated with changes in price and promotion activity. The system sets the configuration of the response report, which includes price change and promoti ...


2
Howard Yihzan Wu, Sean Kervin, Jason Lee Gunnink, Suzanne Noel Valentine, Paritosh Desai: System and method for forecasting price optimization benefits in retail stores utilizing back-casting and decomposition analysis. DemandTec, Kang Lim, March 20, 2012: US08140381 (15 worldwide citation)

A system and method for merchandising decomposition analysis (MDA), useful with stores, is provided. Econometric models are generated for product sales and are used to set pricing. Price setting may include optimizing prices. Point of sales data is collected from the stores, and benefits forecasts a ...


3
Sean McCauley, Steve Colten, Sean Kervin, Paritosh Desai, Howard Yihzan Wu, Jason Lee Gunnink, Phil Delurgio: System and Method for Product Role Analysis. Kang Lim, December 2, 2010: US20100306031-A1

The present invention relates to a system and method for analyzing product roles. The system receives a listing of products for classification into roles. The system receives volume data for each item, as well as demand coefficient. Elasticity of the products may be determined from the demand coeffi ...