1
Dwight Allen Merriman, Kevin Joseph O Connor: Method of delivery, targeting, and measuring advertising over networks. Double Click, Allan Jacobson, September 7, 1999: US05948061 (1877 worldwide citation)

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...


2
Jonathan Marc Heller, James Christopher Kim, Dwight Allen Merriman, Andrew Joel Erlichson, Benjamin Chien wen Lee: System and method for analyzing website activity. Doubleclick, Kenyon & Kenyon, August 1, 2006: US07085682 (151 worldwide citation)

A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one ...


3
Dwight Allen Merriman, Kevin Joseph O Connor: Method of delivery, targeting, and measuring advertising over networks. DoubleClick, Google, Fish & Richardson P C, November 30, 2010: US07844488 (83 worldwide citation)

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...


4
Jonathan Marc Heller, James Christopher Kim, Dwight Allen Merriman, Andrew Joel Erlichson, Benjamin Chien wen Lee: System and method for reporting website activity based on inferred attribution methodology. DoubleClick, March 25, 2008: US07349827 (67 worldwide citation)

A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor ...


5
Dwight Allen Merriman, Kevin Joseph O Connor: Method of delivery, targeting, and measuring advertising over networks. Google, Fish & Richardson P C, April 19, 2011: US07930207 (33 worldwide citation)

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...


6
Dwight Allen Merriman, Kevin Joseph O Connor: Method of delivery, targeting, and measuring advertising over networks. Google, Fish & Richardson P C, November 2, 2010: US07827062 (16 worldwide citation)

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...


7
Jonathan Marc Heller, James Christopher Kim, Dwight Allen Merriman, Andrew Joel Erlichson, Benjamin Chien wen Lee: System and method for reporting website activity based on inferred attribution methodology. Google, Fish & Richardson P C, May 28, 2013: US08452865 (4 worldwide citation)

A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides repo ...


8
Dwight Allen Merriman, Kevin Joseph O Connor: Method of delivery, targeting, and measuring advertising over networks. Google, Fish & Richardson P C, March 18, 2014: US08676644 (1 worldwide citation)

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...


9
Dwight Allen Merriman, Kevin J O Connor: Method of delivery, targeting, and measuring advertising over networks. Google, Fish & Richardson P C, January 21, 2014: USRE044724

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...


10
Dwight Allen Merriman, Kevin J O Connor: Method of delivery, targeting, and measuring advertising over networks. Google, Fish & Richardson P C, May 13, 2014: USRE044899

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to ...