1
Dwight A Merriman, Kevin O Connor: Method and apparatus for automatic placement of advertising. Doubleclick, Kenyon & Kenyon, May 2, 2006: US07039599 (454 worldwide citation)

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...


2
Dwight A Merriman, Kevin J O Connor: Network for distribution of re-targeted advertising. Google, Fish & Richardson P C, October 22, 2013: US08566154 (24 worldwide citation)

A computer system for automatic replacement of advertisements includes an advertising server for selecting an advertisement based on criteria related to the individual viewer. In particular, advertisements are selected for a given user, based on the past behavior of that specific given user. Adverti ...


3
Dwight A Merriman, Kevin O Connor: Method and apparatus for automatic placement of advertising. Kenyon & Kenyon, July 25, 2002: US20020099600-A1

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...


4
Dwight A Merriman, Kevin J O Connor: Network for distribution of re-targeted advertising. Kenyon & Kenyon, June 27, 2002: US20020082923-A1

A computer system for automatic replacement of advertisements includes an advertising server for selecting an advertisement based on criteria related to the individual viewer. In particular, advertisements are selected for a given user, based on the past behavior of that specific given user. Adverti ...


5
Dwight A Merriman, Kevin O Connor: Method and apparatus for automatic placement of advertising. Kenyon & Kenyon, April 27, 2006: US20060089880-A1

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated ...