101
Steve Stukenborg, Daniel J Zigmond, Jason Bayer, Danny Tom, Kaustuv Kaustuv, Jagpreet S Duggal, Robert D Gardner, Deepak Chandra, Noam Nisan, Tal Franji, Misha Seltzer, Hal R Varian, Yossi Matias: Advertising inventory allocation. Google, Fish & Richardson PC, January 21, 2010: US20100017298-A1

A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two ...


102
Geoffrey R Smith, Kaustuv, Daniel J Zigmond, Jay Shrauner, John Alastair Hawkins, Simon Rowe, Michael A Killianey, Yaroslav Volovich, Iain Merrick: Log Processing. Google, Fish & Richardson PC, October 14, 2010: US20100262496-A1

Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are a ...


103
Iain Merrick, Jason Bayer, John Alastair Hawkins, Greg Hecht, Michael A Killianey, Simon Rowe, Geoffrey R Smith, Daniel J Zigmond: Reconciling forecast data with measured data. Google, Fish & Richardson PC, September 16, 2010: US20100235219-A1

Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.


104
Daniel J Zigmond, Jonathan J Rosenberg, Hal R Varian: Search Tool Advertising. Google, Fish & Richardson PC, December 3, 2009: US20090299816-A1

A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subseq ...


105
Yaroslav Volovich, Geoffrey R Smith, Daniel J Zigmond, Xiaohu Zhang, Ajoy Bhambani, Iain Merrick: Estimating tv ad impressions. Fish & Richardson PC, June 11, 2009: US20090150198-A1

The subject matter of this specification can be embodied in, among other things, a method that includes receiving cluster information comprising categories and total numbers of media receivers (e.g. television (TV) viewers) associated with the categories and receiving sample data comprising numbers ...


106
Daniel J Zigmond, Diane Lambert: Inferring demographic compositions of television audiences. Google, June 14, 2012: US20120151513-A1

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs b ...


107
Geoffrey R SMITH, Kaustuv, Daniel J ZIGMOND, Jay SHRAUNER, John Alastair HAWKINS, Simon M ROWE, Michael A KILLIANEY, Yaroslav VOLOVICH, Iain MERRICK: Channel tune dwell time log processing. Google, March 22, 2012: US20120072935-A1

Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are a ...


108
Diane Lambert, Daniel J Zigmond: Estimating Demographic Compositions Of Television Audiences. Google, October 11, 2012: US20120260278-A1

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic ...