1
Claudio Natoli, Shane Murray, Jong won Choi: System and method for determining sets of online advertisement treatments using confidences. Accenture Global Services, Mannava & Kang P C, April 7, 2015: US09002729

A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to delive ...


2
Stephen Denis Kirkby, Claudio Natoli, Peter Kellett, Ronald Van Ryswyk, Stephanus Mark Van Schalkwyk: Treatment controller. ACCENTURE GLOBAL SERVICES, Mannava & Kang P C, January 31, 2017: US09558285

A content modification system includes a treatment controller which may be hosted at a web server. The treatment controller receives a request for content from a user. One example of a request is an HTTP request for a web page. The treatment controller determines a representation of the requested co ...


3
Hikaru PHILLIPS, Claudio NATOLI: Web site trigger optimization system driving cross-channel operations. Accenture Global Services, March 3, 2011: US20110054920-A1

A marketing optimization system triggers offline marketing actions based on online behavior. The system stores trigger events including conditions for each trigger event. The system also stores captured online behavior. The system includes a cross-channel campaign engine configured to determine from ...


4
Claudio Natoli, Shane Murray, Jong won Choi: Digital marketing optimization. Mannava & Kang PC, April 22, 2010: US20100100419-A1

A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to delive ...


5
Stephen Denis Kirkby, Claudio Natoli, Peter Kellett, Ronald Van Ryswyk, Stephanus Mark Van Schalkwyk: Treatment controller. Accenture Global Services, July 5, 2012: US20120173961-A1

A content modification system includes a treatment controller which may be hosted at a web server. The treatment controller receives a request for content from a user. One example of a request is an HTTP request for a web page. The treatment controller determines a representation of the requested co ...