1
Cui Yingwei Claire, Carobus Alexander Paul, Jindal Deepak, Lawrence Stephen, Shivakumar Narayanan: Improving content-targeted advertising using collected user behavior data. Google, POKOTYLO John C, February 3, 2005: WO/2005/010702 (20 worldwide citation)

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ...


2
Anderson Darrell, Bucheit Paul, Carobus Alexander Paul, Cui Yingwei, Dean Jeffrey A, Harik Georges R, Jindal Deepak, Shivakumar Narayanan: Serving advertisements based on content. Google, POKOTYLO John C, April 8, 2004: WO/2004/028234 (7 worldwide citation)

Advertisers (110) are permitted to put targeted ads on page on the web (or some other document of any media type) (Figure 1). The present invention may do so by (i) obtaining content that includes available spots for ads (120), (ii) determining ads relevant to content, and/or (iii) combining content ...


3
Cui Yingwei Claire, Carobus Alexander Paul, Jindal Deepak, Lawrence Stephen, Shivakumar Narayanan: Improving content-targeted advertising using collected user behavior data. Google, May 3, 2006: EP1652045-A2

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ...


4
ANDERSON DARRELL, BUCHHEIT PAUL, CAROBUS ALEXANDER PAUL, CUI CLAIRE YINGWEI, DEAN JEFFREY A, HARIK GEORGES R, JINDAL DEEPAK, SHIVAKUMAR NARAYANAN: Serving advertisements based on content, Abliefern von Werbung auf der basis von Inhalt, Présentation dannonces basée sur le contenu. GOOGLE, April 27, 2011: EP2315128-A2

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to ...


5
Carobus Alexander Paul, Roetter Alex, Davenport Ben: Serving content-targeted ads in e-mail, such as e-mail newsletters. Google, June 21, 2006: EP1671215-A2

Content-targeted ads are served with e-mail messages, such as HTML e-mail messages by (i) having the document publisher include a unique content identifier in the content, (ii) having a client device pass the unique content identifier to a content-relevant ad server in a content-relevant ad request, ...


6
Anderson Darrell, Bucheit Paul, Carobus Alexander Paul, Cui Yingwei, Dean Jeffrey A, Harik Georges R, Jindal Deepak, Shivakumar Narayanan: Serving advertisements based on content. Google, July 13, 2005: EP1552436-A2

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to ...


7
Carobus Alexander Paul, Roetter Alex, Davenport Ben: Serving content-targeted ads in e-mail, such as e-mail newsletters. Google, Carobus Alexander Paul, Roetter Alex, Davenport Ben, POKOTYLO John C, April 28, 2005: WO/2005/038575

Content-targeted ads are served with e-mail messages, such as HTML e-mail messages by (i) having the document publisher include a unique content identifier in the content (660), (ii) having a client device pass the unique content identifier to a content-relevant ad server in a content-relevant ad re ...


8
Anderson Darrell, Carobus Alexander Paul, Nguyen Giao, Shivakumar Narayanan: Selecting and/or scoring content-relevant advertisements. Google, Anderson Darrell, Carobus Alexander Paul, Nguyen Giao, Shivakumar Narayanan, POKOTYLO John C, January 25, 2007: WO/2007/011957

Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordi ...


9
Cui Yingwei Claire, Carobus Alexander Paul, Jindal Deepak, Lawrence Stephen, Shivakumar Narayanan: Content-targeted advertising using collected user behavior data. Google, fu jianjun, November 8, 2006: CN200480026415

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ...


10
Carobus Alexander Paul, Roetter Alex, Davenport Ben: Serving content-targeted ads in e-mail, such as e-mail newsletters. Google, li ying, December 20, 2006: CN200480033538

Content-targeted ads are served with e-mail messages, such as HTML e-mail messages by (i) having the document publisher include a unique content identifier in the content, (ii) having a client device pass the unique content identifier to a content-relevant ad server in a content-relevant ad request, ...



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