1
Sumit Agarwal
Sumit Agarwal, Thomas Korte: Managing on-line advertising using metrics such as return on investment and/or profit. Google, Straub & Pokotylo, John C Pokotylo, June 8, 2010: US07734503 (41 worldwide citation)

To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target g ...


2
Sumit Agarwal
Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman: Suggesting targeting information for ads, such as websites and/or categories of websites for example. Google, John C Pokotylo, Straub & Pokotylo, June 18, 2013: US08468048 (8 worldwide citation)

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be pr ...


3
Sumit Agarwal
Sumit Agarwal, Gregory Joseph Badros, John Fu: Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system. Google, John C Pokotylo, Straub & Pokotylo, December 4, 2012: US08326689 (7 worldwide citation)

Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impressio ...


4
Sumit Agarwal
Ross Koningstein, Sumit Agarwal: Networking advertisers and agents for ad authoring and/or ad campaign management. Straub & Pokotylo, October 5, 2006: US20060224444-A1

As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advis ...


5
Sumit Agarwal
Sumit Agarwal, Ross Koningstein: Determining and/or using end user local time information in an ad system. Straub & Pokotylo, April 7, 2005: US20050076014-A1

The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. End user local time information, such as at least one of (a) a local time-of-day, (b) a local time-of-day range, (c) a local date, (d) a local ...


6
Sumit Agarwal
Sumit Agarwal, Brian Axe, Gregory Joseph Badros, Gokul Rajaram, Hunter Walk, Leora Wiseman: Determining or scoring properties to solicit to join ad network using advertiser or aggregated advertiser interest. Straub & Pokotylo, October 26, 2006: US20060242012-A1

An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or a ...


7
Sumit Agarwal
Sumit AGARWAL, Thomas Korte: Managing on line advertising using a metric limit, such as a minimum profit. Straub & Pokotylo, August 19, 2010: US20100211460-A1

To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target g ...


8
Sumit Agarwal
Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman: Suggesting targeting information for ads, such as Websites and/or categories of Websites for example. Straub & Pokotylo, October 26, 2006: US20060242013-A1

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the ...


9
Sumit Agarwal
Sumit Agarwal, Pearl Renaker, Adam Smith: Determining ad targeting information and/or ad creative information using past search queries. Straub & Pokotylo, October 6, 2005: US20050222901-A1

Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ...


10
Sumit Agarwal
Sumit Agarwal, Gregory Joseph Badros, John Fu: Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system. Straub & Pokotylo, March 22, 2007: US20070067215-A1

Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impressio ...