1
Bharat Krishna, Lawrence Stephen, Sahami Mehran, Singhal Amit: Serving advertisements using user request information and user information. Google, POKOTYLO John C, December 23, 2004: WO/2004/111771 (35 worldwide citation)

Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated ...


2
Cui Yingwei Claire, Carobus Alexander Paul, Jindal Deepak, Lawrence Stephen, Shivakumar Narayanan: Improving content-targeted advertising using collected user behavior data. Google, POKOTYLO John C, February 3, 2005: WO/2005/010702 (20 worldwide citation)

A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ...


3
Dean Jeffrey A, Harik Georges R, Bucheit Paul: Serving advertisements using information associated with e-mail. Google, POKOTYLO John C, April 8, 2004: WO/2004/029759 (15 worldwide citation)

Advertisers are permitted to put targeted ads on e-mails (500). The present invention may do so by (i) obtaining information of an e-mail that includes available spots for ads (520), (ii) determining one or more ads relevant to the e-mail information (520), and/or (iii) providing the one or more ads ...


4
Walk Hunter: Determining and communicating excess advertiser demand information to users, such as publishers participating in, or expected to participate in, an advertising network. Google, Walk Hunter, POKOTYLO John C, August 7, 2008: WO/2008/094930 (14 worldwide citation)

Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertis ...


5
Arnold Stephen, Teraoka Iwao, Vollmer Frank: Enhancing the sensitivity of a microsphere sensor. Polytechnic University, POKOTYLO John C, May 6, 2004: WO/2004/038370 (8 worldwide citation)

Microsphere sensors (i) having receptors selectively substantially provided at only an equator region, (ii) formed of a relative high IR material, and/or (iii) having a relatively small radius are provided with improved sensitivity. Such a microsphere sensor may be made by selectively treating an eq ...


6
Lester Chad: Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type. Google, POKOTYLO John C, January 20, 2005: WO/2005/006282 (8 worldwide citation)

Ads may be promoted to a more preferred ad spot type and/or demoted to a less preferred ad spot type in a manner that maximizes or increases their economic values and/or their utility to their audience. Such promoting and/ore demoting may be done based on accepted ad monetary amount information and/ ...


7
Anderson Darrell, Bucheit Paul, Carobus Alexander Paul, Cui Yingwei, Dean Jeffrey A, Harik Georges R, Jindal Deepak, Shivakumar Narayanan: Serving advertisements based on content. Google, POKOTYLO John C, April 8, 2004: WO/2004/028234 (7 worldwide citation)

Advertisers (110) are permitted to put targeted ads on page on the web (or some other document of any media type) (Figure 1). The present invention may do so by (i) obtaining content that includes available spots for ads (120), (ii) determining ads relevant to content, and/or (iii) combining content ...


8
Bharat Krishna Bharat: Rendering advertisements with documents having one or more topics using user topic interest information. Google, POKOTYLO John C, January 20, 2005: WO/2005/006283 (6 worldwide citation)

Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior ...


9
Rajaram Gokul: Improved advertising with audio content. Google, Rajaram Gokul, POKOTYLO John C, April 12, 2007: WO/2007/041369 (6 worldwide citation)

The serving of advertisements with (e.g., on) audio documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an audio document, (b) accept offers to have advertisements served in the ad spot ...


10
Yu Hua, Moreno Pedro: Using speech recognition to determine advertisement relevant to audio content. Google, Yu Hua, Moreno Pedro, POKOTYLO John C, April 12, 2007: WO/2007/041370 (6 worldwide citation)

Serving advertisements with (e.g., in) audio documents may be improved by (a) accepting at least a portion of a document including audio content, (b) analyzing the audio content to determine relevancy information for the document, and (c) determining at least one advertisement relevant to the docume ...



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