1
Sumit Agarwal
Sumit Agarwal, Thomas Korte: Managing on-line advertising using metrics such as return on investment and/or profit. Google, Straub & Pokotylo, John C Pokotylo, June 8, 2010: US07734503 (41 worldwide citation)

To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target g ...


2
Sumit Agarwal
Sumit Agarwal, Salar Arta Kamangar: Determining and/or designating better ad information such as ad landing pages. Google, Straub and Pokotylo, John C Pokotylo, April 21, 2009: US07523087 (33 worldwide citation)

The performance (e.g., in terms of selection rates, conversion rates, revenues, profits, etc.) of different ad landing pages may be evaluated and compared by (i) for a given ad or collection of ads, serving the ad with the different ad landing pages (e.g., by rotating through the ad landing pages), ...


3
Sumit Agarwal
Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman: Suggesting targeting information for ads, such as websites and/or categories of websites for example. Google, John C Pokotylo, Straub & Pokotylo, June 18, 2013: US08468048 (8 worldwide citation)

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be pr ...


4
Sumit Agarwal
Sumit Agarwal, Gregory Joseph Badros, John Fu: Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system. Google, John C Pokotylo, Straub & Pokotylo, December 4, 2012: US08326689 (7 worldwide citation)

Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impressio ...


5
William Pugh, Monika H Henzinger: Detecting duplicate and near-duplicate files. Google, John C Pokotylo, Straub & Pokotylo, December 2, 2003: US06658423 (461 worldwide citation)

Improved duplicate and near-duplicate detection techniques may assign a number of fingerprints to a given document by (i) extracting parts from the document, (ii) assigning the extracted parts to one or more of a predetermined number of lists, and (iii) generating a fingerprint from each of the popu ...


6
Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A Dean, Georges R Harik, Deepak Jindal, Narayanan Shivakumar: Serving advertisements based on content. Google, Straub & Pokotylo, John C Pokotylo, November 14, 2006: US07136875 (456 worldwide citation)

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to ...


7
Benjamin Thomas Smith, Sergey Brin, Sanjay Ghemawat, Christopher D Manning: Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query. Google, John C Pokotylo, Straub & Pokotylo, March 4, 2003: US06529903 (286 worldwide citation)

A system allows a user to submit an ambiguous search query and to receive potentially disambiguated search results. In one implementation, a search engine's conventional alphanumeric index is translated into a second index that is ambiguated in the same manner as which the user's input is ...


8
Benedict Gomes, Benjamin Thomas Smith: Detecting query-specific duplicate documents. Google, John C Pokotylo, Straub & Pokotylo, September 2, 2003: US06615209 (237 worldwide citation)

An improved duplicate detection technique that uses query-relevant information to limit the portion(s) of documents to be compared for similarity is described. Before comparing two documents for similarity, the content of these documents may be condensed based on the query. In one embodiment, query- ...


9
Mary Czerwinski, Susan T Dumais, Susan E Dziadosz, Daniel C Robbins, George G Robertson, David D Thiel, Maarten Van Dantzich: Methods, apparatus and data structures for providing a user interface, which exploits spatial memory, to objects. Microsoft Corporation, John C Pokotylo, Straub & Pokotylo, February 13, 2001: US06188405 (224 worldwide citation)

A graphical user interface in which object thumbnails, as scaled images, are rendered on a two-dimensional wall or screen, and which exploits spatial memory. The objects may be moved, continuously, on the surface with a two-dimensional input device. Pop-up title bars may be rendered over active obje ...


10
Ingemar J Cox: Identifying works for initiating a work-based action, such as an action on the internet. Straub and Pokotylo, John C Pokotylo, June 6, 2006: US07058223 (172 worldwide citation)

A system is described for linking traditional media works, such as print and broadcast media for example, to a more interactive media conduit, such as the Internet. The system avoids the need to modify the media work in anyway. Instead, it employs a passive recognition system that uniquely identifie ...