Stephen J Kurtzman II, Sandeep A Nawathe: Computer system for efficiently selecting and providing information. Imgis, Fenwick & West, November 7, 2000: US06144944 (454 worldwide citation)

A system for selecting and providing information. The system can include an advertisement server that provides selected advertisements in response to a request from a web page server. The request includes information that will allow the advertisement server to select an appropriate advertisement. Th ...

Stephen J Kurtzman II: Content stream analysis. IMGIS, Fenwick & West, March 28, 2000: US06044376 (303 worldwide citation)

Content stream analysis is a user profiling technique that generates a user profile based on the content files selected and viewed by a user. This user profile can then used to help select an advertisement or other media presentation to be shown to the user.