10136170 cites 20 patents.

Methods and systems are disclosed for an optimization system that recommends amounts of resources for use in reaching viewers during a media asset. The optimization system, using control circuitry, receives a user input of a first value of a resource and determines a first rate at which a number of unique household viewers reached during a first media asset changes for the first value. The optimization system compares the first rate to a threshold rate and determines whether the first rate equals or exceeds the threshold rate. The optimization system, in response to determining that the first rate does not equal or exceed the threshold rate, recommends a second value to the user.

Title
Systems and methods for non-linear optimization of audience reach
Application Number
14/815635
Publication Number
10136170 (B2)
Application Date
July 31, 2015
Publication Date
November 20, 2018
Inventor
Steven Bennett
Somerville
MA, US
Walter R Klappert
Los Angeles
CA, US
Matthew Emans
Boston
MA, US
Randall Kelley
Belmont
MA, US
Samuel Meyer
Boston
MA, US
Agent
Haley Guiliano
Assignee
Rovi Guides
CA, US
IPC
H04N 21/81
H04N 21/2668
G06Q 30/02
G06Q 10/04
H04N 21/25
H04H 60/32
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