10136170 cites 20 patents.
Methods and systems are disclosed for an optimization system that recommends amounts of resources for use in reaching viewers during a media asset. The optimization system, using control circuitry, receives a user input of a first value of a resource and determines a first rate at which a number of unique household viewers reached during a first media asset changes for the first value. The optimization system compares the first rate to a threshold rate and determines whether the first rate equals or exceeds the threshold rate. The optimization system, in response to determining that the first rate does not equal or exceed the threshold rate, recommends a second value to the user.