Disclosed are systems, apparatus, methods, and computer readable media for selecting updates to associated records to publish on an information feed in an on-demand database service environment. In one implementation, a selection input is received. The selection input may indicate a first one of a plurality of user account contexts associated with a user account in a feed system. The first one of the plurality of user account contexts may be associated with a set of feed items stored in the feed system. Based on the selection input indicating the first one of a plurality of user account contexts, one or more candidate feed items for presentation in an information feed may be determined. The information feed may be capable of being displayed on a display device.