Exemplary methods, apparatus, and systems are disclosed for authenticating a user to computing device. In one exemplary embodiment, an indication of a request by a user to unlock a mobile device in a locked state is received. One or more images of the face of the user are captured. Facial components of the user from the one or more captured images are extracted. A determination is made as to whether the user is an authorized user or a non-authorized user based at least in part on a comparison of the facial components of the user extracted from the one or more captured images to facial components of the authorized user from one or more authentication images of the authorized stored on the mobile device. If the user is determined to be the authorized user, the mobile device unlocked; otherwise, the mobile device is maintained in its locked state.