08954539 is referenced by 26 patents and cites 520 patents.

Providing targeted content to a surfer by determining which content object of a group of content objects, will be best suited for presentation in association with a link on a requested web page. Content objects may include the text, topic, font, color or other attribute of an external or internal advertisement, as well as the specific design of the object, an image, the design of the page in which the object is presented, etc. Selection of a content object can be based on predictive information that is associated with the request (i.e. day and time of receipt, IP address of request, etc.) or historical information about the surfer.

Title
Method and system for providing targeted content to a surfer
Application Number
13/563708
Publication Number
8954539 (B2)
Application Date
July 31, 2012
Publication Date
February 10, 2015
Inventor
Shlomo Lahav
Ramat-Gan
IL
Agent
Kilpatrick Townsend & Stockton
Assignee
Liveperson
NY, US
IPC
G06N 7/00
G06Q 30/02
G06N 5/04
G06Q 30/00
G06F 15/16
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