Techniques for determining user behavior related to media are described. A media file containing media is received. The media is partitioned into segments. The user-interaction analyzer monitors user behavior with respect to viewing the media and the segments. The user's behavior with respect to viewing the segments is logged. Normal user behavior with respect to the media is determined and stored. Logged user behavior with respect to interaction with a segment of the media is compared with the normal user behavior with respect to the media. Logged user behavior of a particular media segment that deviates from normal relative to the determined normal user behavior is determined. A particular media segment that is not normal is tagged. A user device is configured to display indicia indicating user behavior related to media to help inform which parts users tend to like the most.