08812355 is referenced by 5 patents and cites 192 patents.

Customizing digital media marketing messages using customer behavior data is provided. In one embodiment, patterns of events in customer event data are identified to form customer behavior data. The customer event data comprises metadata describing a customer associated with a retail facility. The customer behavior data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.

Title
Generating customized marketing messages for a customer using dynamic customer behavior data
Application Number
11/771252
Publication Number
8812355 (B2)
Application Date
June 29, 2007
Publication Date
August 19, 2014
Inventor
James R Kraemer
Santa Fe
NM, US
Robert Lee Angell
Salt Lake City
UT, US
Agent
John R Pivnichny
Yee & Associates P C
Assignee
International Business Machines Corporation
NY, US
IPC
G06Q 30/00
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