08793742 is referenced by 148 patents and cites 38 patents.

In one embodiment, the present invention is a t-commerce platform, which is linked to the content from a video signal that the user is currently watching. At some point during the broadcast of the content, a close-up of the product is shown. Simultaneous with this, a VBI-based trigger is added to the video signal of the broadcast. This trigger causes the television, a set-top box, or a similar device to capture in a memory, a “freeze-frame” of the image being shown. This action is transparent to the user while the video being displayed on the television is continuing normally. If the user chooses to perform an interactive “buy” transaction the saved image data is used as part of the interactive screen display.

Title
Systems and methods for capturing and storing an advertisement-related video clip
Application Number
13/661692
Publication Number
8793742 (B2)
Application Date
October 26, 2012
Publication Date
July 29, 2014
Inventor
Thomas E Westberg
Stow
MA, US
Douglas B Macrae
Weston
MA, US
Agent
Ropes & Gray
Assignee
Index Systems
BV
IPC
G06F 9/445
G06Q 30/00
G09G 5/36
H04N 11/00
H04N 7/173
G06F 13/00
G06F 3/00
H04N 7/10
H04N 5/445
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