08725567 is referenced by 2 patents and cites 46 patents.

Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.

Title
Targeted advertising in brick-and-mortar establishments
Application Number
11/427761
Publication Number
8725567 (B2)
Application Date
June 29, 2006
Publication Date
May 13, 2014
Inventor
Oliver Hurst Hiller
New York
NY, US
Trenholme J Griffin
Bainbridge Island
WA, US
Gary W Flake
Bellevue
WA, US
Susan T Dumais
Kirkland
WA, US
Bradly A Brunell
Medina
WA, US
Joshua T Goodman
Redmond
WA, US
Eric J Horvitz
Kirkland
WA, US
William H Gates III
Medina
WA, US
Xuedong D Huang
Bellevue
WA, US
Agent
Micky Minhas
Carole Boelitz
Dan Choi
Assignee
Microsoft Corporation
WA, US
IPC
G06Q 30/00
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