08640021 is referenced by 15 patents and cites 40 patents.

A system and method are disclosed for delivering content customized to the specific user or users interacting with the system. The system includes one or more modules for recognizing an identity of a user. These modules may include for example a gesture recognition engine, a facial recognition engine, a body language recognition engine and a voice recognition engine. The user may also be carrying a mobile device such as a smart phone which identifies the user. One or more of these modules may cooperate to identify a user, and then customize the user's content based on the user's identity. In particular, the system receives user preferences indicating the content a user wishes to receive and the conditions under which it is to be received. Based on the user preferences and recognition of a user identity and/or other traits, the system presents content customized for a particular user.

Title
Audience-based presentation and customization of content
Application Number
12/945664
Publication Number
8640021 (B2)
Application Date
November 12, 2010
Publication Date
January 28, 2014
Inventor
Sheridan Martin Small
Seattle
WA, US
Avi Bar Zeev
Redmond
WA, US
Andrew Fuller
Redmond
WA, US
Kathryn Stone Perez
Kirkland
WA, US
Agent
Vierra Magen Marcus
Assignee
Microsoft Corporation
WA, US
IPC
G06F 17/00
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