08639920 is referenced by 29 patents and cites 433 patents.

Embodiments facilitate confidential and secure sharing of anonymous user profile data to improve the delivery of customized content. Embodiments of the invention provide a data appliance to an entity such as a business to convert profile data about the business's customers into anonymous identifiers. A similar data appliance is provided to a content provider in one embodiment to generate identifiers for its user profile data. Because the anonymous identifiers are generated with the same anonymization method, identical identifiers are likely generated from profile data of the same users. Therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider. Therefore, data can be shared to improve customized content such as advertisements that the business wishes to place with the content provider without requiring the business to disclose customer data in an unencrypted form, and any non-matched data can remain confidential.

Title
Systems and methods for providing anonymized user profile data
Application Number
12/777998
Publication Number
8639920 (B2)
Application Date
May 11, 2010
Publication Date
January 28, 2014
Inventor
Ray Kahn
Aliso Viejo
CA, US
Yacine Abdous
Torrance
CA, US
Simon Chamberlain
Albert Park
AU
Andrew Lientz
Culver City
CA, US
Brian Stack
Irvine
CA, US
Agent
Knobbe Martens Olson & Bear
Assignee
Experian Marketing Solutions
IL, US
IPC
H04L 29/06
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