08615436 is referenced by 3 patents and cites 5 patents.

A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Title
Advertising inventory allocation
Application Number
12/504152
Publication Number
8615436 (B2)
Application Date
July 16, 2009
Publication Date
December 24, 2013
Inventor
Yossi Matias
Tel Aviv
IL
Hal R Varian
Danville
CA, US
Misha Seltzer
Kfar Saba
IL
Tal Franji
Hod HaSharon
IL
Noam Nisan
Sho'eva
IL
Neil C Rhodes
Redlands
CA, US
Deepak Chandra
Irvine
CA, US
Robert D Gardner
Irvine
CA, US
Jagpreet S Duggal
Seattle
WA, US
Kaustuv Kaustuv
Palo Alto
CA, US
Danny Tom
Hayward
CA, US
Jason Bayer
Mountain View
CA, US
Daniel J Zigmond
Menlo Park
CA, US
Steve Stukenborg
Mountain View
CA, US
Agent
Fish & Richardson P C
Assignee
Google
CA, US
IPC
H04N 7/10
G06Q 30/00
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