08613020 is referenced by 79 patents and cites 974 patents.

An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.

Title
Program guide system with flip and browse advertisements
Application Number
11/371490
Publication Number
8613020 (B2)
Application Date
March 8, 2006
Publication Date
December 17, 2013
Inventor
Donald Allison
Tulsa
OK, US
Michael Ellis
Boulder
CO, US
Steven Williamson
Broken Arrow
OK, US
W Benjamin Herrington
Tulsa
OK, US
William Thomas
Bixby
OK, US
Kenneth Carpenter Jr
Mt. Laurel
NJ, US
Robert Knee
Lansdale
PA, US
Steven Reynolds
Littleton
CO, US
Thomas Lemmons
Sand Springs
OK, US
Connie Marshall
Muskogee
OK, US
Joel Hassell
Arvada
CO, US
Edward Knudson
Littleton
CO, US
Agent
Ropes & Gray
Assignee
United Video Properties
OK, US
IPC
H04N 5/445
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