The disclosed subject matter provides for employing timed fingerprint location (TFL) information in dynamically selecting a subset of content from a set of content. TFL information can provide location information for user equipment without employing conventional location techniques. As such, TLF information can provide for location-centric selection of content. Further, secondary information correlated to TFL information can be received and employed in dynamic content subset selection. In an aspect, rules can be employed to predict the future location of a user equipment such that dynamic content selection can be tailored to the predicted future position of the user equipment. Moreover, privacy components can be employed to limit the propagation of sensitive information.