A method of two dimensional (2D) content data conversion to three dimensional (3D) content data in a 3D television involves receiving 3D video content and 2D user interface content data via a 2D to 3D content conversion module. A displacement represented by disparity data that defines a separation of left eye and right eye data for 3D rendering of the 2D user interface content data is determined. The 3D video content is displayed on a display of the 3D television. 3D user interface content data is generated at a 3D depth on the display based upon the received 2D user interface content data and the determined displacement. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.