08522273 is referenced by 8 patents and cites 46 patents.

Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

Title
Advertising methods for advertising time slots and embedded objects
Application Number
13/175663
Publication Number
8522273 (B2)
Application Date
July 1, 2011
Publication Date
August 27, 2013
Inventor
Ian Zenoni
Highlands Ranch
CO, US
Thomas Lemmons
Evergreen
CO, US
Thomas Huber
Parker
CO, US
Agent
Schwegman Lundberg & Woessner P A
Assignee
OpenTV
CA, US
IPC
H04N 7/10
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