08443107 is referenced by 16 patents and cites 180 patents.

A method, computer program product and electronic device are provided for providing hyper-local geo-targeting based on validated, user-supplied geographic information, wherein the user's anonymity may be maintained. In particular, user-supplied geographic information may be collected in association with a truncated IP address. Once collected, the user-supplied information may be validated using geographic data previously derived from one or more complete IP addresses corresponding to the received truncated IP address. The derived geographic data may have been derived using a system that maps the routing infrastructure of the Internet in order to determine where endpoints on the Internet are located. The validated, user-supplied geographic information, which may be more specific than the derived geographic data, may then be used to provide more granular and accurate geo-targeting, all the while maintaining the privacy of the individual users.

Title
Method, computer program product and electronic device for hyper-local geo-targeting
Application Number
12/616366
Publication Number
8443107 (B2)
Application Date
November 11, 2009
Publication Date
May 14, 2013
Inventor
David Helsper
Marietta
GA, US
Robert Friedman
Decatur
GA, US
Christopher Jason Lee
Alpharetta
GA, US
Richard Cabrera
Alpharetta
GA, US
Joseph Hebenstreit
Roswell
GA, US
Jeff Burdette
Norcross
GA, US
Agent
Smith Gambrell & Russell
Assignee
Digital Envoy
GA, US
IPC
G06F 15/16
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