08437776 is referenced by 26 patents and cites 253 patents.

In general, the invention relates to methods that record the location of a user based upon their current and past location information. A network is configured to include a server programmed with a database of location information, a database of user information, a database relating to physical advertisement locations, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine if the user was in proximity to a physical advertisement, and the businesses visited by the user. The location information is analyzed to determine the effectiveness of physical advertisements, such as print and billboard advertisements, by determining whether a user viewed a physical advertisement and subsequently visited a business locations associated with that physical advertisement.

Title
Methods to determine the effectiveness of a physical advertisement relating to a physical business location
Application Number
13/556195
Publication Number
8437776 (B2)
Application Date
July 23, 2012
Publication Date
May 7, 2013
Inventor
James David Busch
Tempe
AZ, US
Agent
James David Busch
Assignee
Enhanced Geographic
AZ, US
IPC
H04W 24/00
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