A gaming system including a plurality of gaming machines or devices. The gaming machines include an interactive game and a wager triggering event. Upon the occurrence of the wager triggering event during play of the interactive game, the gaming machine causes the placement of a wager component and randomly determines a wagering outcome. Upon completion of the interactive game, the gaming machine provides the player with an interactive game outcome and provides the player with any awards based on any determined wagering outcomes. The players are ranked in the interactive game. Upon a triggering event, the gaming system provides one or more ranked players of the interactive game an award from funds derived from a marketing or advertising account.