08414374 is referenced by 2 patents and cites 12 patents.

A wagering game machine network including wagering game machines and other devices includes an ad server operable to receive and store ads having ad components. The ads may be sent to any device on the wagering game machine network. Ad components for ads and the ads themselves may be selected based on the capabilities of the device receiving the ad. Ads and ad components may be received from remote ad servers connected to the ad server via a network such as the Internet. Ads may be directed to devices at particular locations, such as a location where a particular wagering game player is located, or where a group of wagering game players having similar demographic characteristics or preferences is located. Ads may be selected based on statistics related to time, ad popularity, payment etc.

Title
Wagering game environment including an ad server
Application Number
12/532786
Publication Number
8414374 (B2)
Application Date
March 19, 2008
Publication Date
April 9, 2013
Inventor
Shridhar P Joshi
Naperville
IL, US
Mark C Pace
Palatine
IL, US
Laurie Lasseter
Wood Ridge
IL, US
Larry Pacey
Chicago
IL, US
Agent
Schwegman Lundberg & Woessner P A
Assignee
WMS Gaming
IL, US
IPC
A63F 9/24
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