08365230 is referenced by 64 patents and cites 181 patents.

An iTV user interface includes a navigable menu area through which a user can select from among a variety of services and a content display area in which formatted data associated with a selected menu service are displayed to the user. The formatted data is displayed in a rotating or ticker fashion having both a passive mode, in which the formatted data is displayed in a sequence independent of any selection operations by a television viewer, and active mode, in which the formatted data is displayed in a sequence that depends on selection operations by the television viewer. Advertisements and/or promotions may be interspersed among the content items. The navigable menu area and the content display area may be displayed to the viewer at the same time as television programming is displayed on the television.

Title
Interactive user interface for television applications
Application Number
10/247901
Publication Number
8365230 (B2)
Application Date
September 19, 2002
Publication Date
January 29, 2013
Inventor
Darrel Haber
Martinez
CA, US
Samuel Moreau
Mill Valley
CA, US
Prakash Hegde
Mill Valley
CA, US
Alex Chung
San Francisco
CA, US
Ty Ahmad Taylor
New York
NY, US
Matt Marenghi
San Francisco
CA, US
Lena D Chane
San Francisco
CA, US
Agent
Banner & Witcoff
Assignee
TVWorks
PA, US
IPC
H04N 5/445
G06F 13/00
G06F 3/00
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