08326689 is referenced by 7 patents and cites 9 patents.

Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.

Title
Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system
Application Number
11/228583
Publication Number
8326689 (B2)
Application Date
September 16, 2005
Publication Date
December 4, 2012
Inventor
John Fu
Sunnyvale
CA, US
Gregory Joseph Badros
Mountain View
CA, US
Sumit Agarwal
San Carlos
CA, US
Agent
Straub & Pokotylo
John C Pokotylo
Assignee
Google
CA, US
IPC
G06Q 30/00
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