A client device manages consumption of power supplied by an electric utility to one or more power consuming devices. Power flow to the power consuming devices is controlled by one or more controllable devices, which are controlled by the client device. The client device receives a power control message, such as from a remote system controller. The power control message may have been issued in furtherance of a power reduction event initiated by the electric utility. The power control message indicates an amount of electric power to be reduced and/or identification of at least one controllable device to be instructed to disable a flow of electric power to one or more associated power consuming devices. Responsive to the power control message, a flow of electric power is disabled or otherwise reduced to at least one power consuming device based on the contents of the power control message.