08312273 is referenced by 3 patents and cites 9 patents.

Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

Title
Privacy vault for maintaining the privacy of user profiles
Application Number
12/575260
Publication Number
8312273 (B2)
Application Date
October 7, 2009
Publication Date
November 13, 2012
Inventor
Ying Li
Bellevue
WA, US
Cynthia Dwork
San Francisco
CA, US
Uri Barash
Tel Mond
IL
Michael Joseph Toutonghi
Prague
CZ
Darrell Jay Cannon
Sammamish
WA, US
Teresa B Mah
Bellevue
WA, US
Vu A Ha
Kirkland
WA, US
Boaz Feldbaum
Haifa
IL
Sefy Ophir
Tel Mond
IL
Friedman Arie
Petach Tikva
IL
Alexander George Gounares
Kirkland
WA, US
Eric Don Van Valkenburg
Redmond
WA, US
Amit Shaked
Netanya
IL
Eric Picard
Redmond
WA, US
Melissa W Dunn
Woodinville
WA, US
Nir Nice
Kfar Veradim
IL
Agent
Shook Hardy & Bacon
Assignee
Microsoft Corporation
WA, US
IPC
H04L 9/32
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