08302030 is referenced by 72 patents and cites 637 patents.

In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

Title
Management of multiple advertising inventories using a monetization platform
Application Number
12/485787
Publication Number
8302030 (B2)
Application Date
June 16, 2009
Publication Date
October 30, 2012
Inventor
Neal J Karasic
Brighton
MA, US
Adam Soroca
Cambridge
MA, US
Agent
Jumptap
Assignee
Jumptap
MA, US
IPC
G06Q 50/00
G06Q 10/00
G06Q 30/00
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