08270955 is referenced by 77 patents and cites 628 patents.

A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of (a) receiving data corresponding to a transaction event having been conducted by a user and correlating the user with their associated mobile communication facility, wherein the transaction event includes transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

Title
Presentation of sponsored content on mobile device based on transaction event
Application Number
13/166972
Publication Number
8270955 (B2)
Application Date
June 23, 2011
Publication Date
September 18, 2012
Inventor
Dennis Doughty
Brookline
MA, US
Adam Soroca
Cambridge
MA, US
Jorey Ramer
Cambridge
MA, US
Agent
Jumptap
Assignee
Jumptap
MA, US
IPC
H04M 3/493
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