Various embodiments of the present invention disclose a method for Business Intelligence (BI) metrics on unstructured data. Unstructured data is collected from numerous data sources that include unstructured data as ingested data. The ingested data is indexed and represents hyperlink and extracted data and metadata for each document. Thereafter, the ingested data is automatically classified into one or more relevance classes. Further, numerous analytics are performed on the classified data to generate business intelligence metrics that may be presented on an access device operated by a user.