A method and apparatus of resource management for multimedia broadcast multicast services (MBMS) are disclosed. A wireless transmit/receive unit (WTRU) sends a measurement report and an MBMS reception performance report to a network. Single frequency network (SFN) area change may be made based on cell reselection information, WTRU macro-diversity MBMS reception performance, neighbor cell signal strength reported by a WTRU, interference level measured by the WTRU, a number of WTRUs in a cell, service priority, WTRU class, WTRU mobility trend, WTRU location to a cell center, WTRU MBMS reception interference level, etc. The MBMS service on/off decision and/or point-to-point (PTP) to point-to-multipoint (PTM) switching may be made based on a channel condition of a WTRU. The channel condition may be determined based on whether the WTRU is in in-sync or out-of-sync in MBMS reception, consecutive negative acknowledgements (NAKs) within a certain time window, measured pathloss from a reference channel, etc.