A WTRU configured to receive a multicast, a unicast or mixed signal. A multimedia signal may be a Multimedia Broadcast Multicast Signal (MBMS). The WTRU switches between an MBMS and a mixed signal and determines optimal time to switch between the MBMS and mixed signal. The WTRU switches between receiving the MBMS and mixed signal in an adaptive or semi-static pattern. A flat broadcast channel (BCH) structure in an MBMS dedicated cell is provided, eliminating need for a dedicated broadcast channel (D-BCH). An MBMS-dedicated cell uses a single paging channel for both paging-indicators and paging-record-blocks. A system information broadcast indicates flexible resource usage and paging-record-block limits. Tracking area (TA)/cell association is provided for an MBMS-dedicated cell and geographically co-located non-MBMS-dedicated cells. MBMS-dedicated cell system information is broadcast to regulate WTRU operation while receiving MBMS within said cell. Generic Access Profile (GAP) definitions is part of system information.