08127325 is referenced by 1 patents and cites 61 patents.

Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Title
Log processing to determine impression values using reliable durations
Application Number
11/852731
Publication Number
8127325 (B2)
Application Date
September 10, 2007
Publication Date
February 28, 2012
Inventor
Simon Rowe
Berkshire
GB
Greg Hecht
Mountain View
CA, US
John Alastair Hawkins
London
GB
Michael A Killaney
London
GB
Iain Merrick
London
GB
Geoffrey R Smith
Mountain View
CA, US
Agent
Fish & Richardson P C
Assignee
Google
CA, US
IPC
H04H 60/29
H04H 20/14
H04N 7/16
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